Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and o

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